Busaba Eathai origin

Sawasdee

Conceived by Alan Yau with the first branch opening on Soho's Wardour Street in 1999, Busaba Eathai is a modern Thai eatery.

Busaba is a Thai flower. Eathai is a fusion of the words eat and Thai. Differing from formal dining establishments, Eathai represents a Thai casual dining venue, offering a one-course dining experience devised to feed you with minimal fuss.

Fifteen years on, Busaba still offers a much coveted, flavoursome selection of freshly prepared salads, stir fries and curries. The menu also features Asian-inspired juices and smoothies, as well as a simple yet selective wine list.

Philosophy

Sookjai is Busaba Eathai's living ethos. Based on traditional Buddhist values, sookjai is about avoiding the everyday chaos that distracts you. Instead, focus on taking life as it comes and creating your own reality. Literally, its meaning is 'to enjoy' and 'happy heart'.

Gan Gin Gan Yuu means 'as you eat, so you are'. It is an axiom which parallels Brillat-Savarin's 'you are what you eat' but goes further to suggest you also define yourself by your approach to food. The choice of ingredients, preparation and presentation are all indicative of who you are.