Gan Gin Gan Yuu means ‘as you eat, so you are’. It is an axiom which parallels Brillat-Savarin’s ‘you are what you eat’ but goes further to suggest that you also define yourself by your approach to food. The choice of ingredients, preparation and presentation are all indicative of who you are.
Our living ethos is ‘Sookjai’. Based on traditional Buddhist values, sookjai is about avoiding the everyday chaos that distracts you. Instead, focus on taking life as it comes and creating your own reality. Literally, its meaning is ‘to enjoy’ and ‘happy heart’.
Alan Yau opens a new Thai dining concept, Busaba Eathai, on Wardour St in Soho, London.
Busaba’s second restaurant on Goodge St opens with a Thai Buddhist monk’s blessing ceremony, a tradition in the company’s culture to bring good luck, success and prosperity.
Busaba in St. Christopher’s Place opens, which will later become the Busaba flagship restaurant.
Busaba opens 6 more restaurants, now with 9 in Central London.
Busaba now have 11 restaurants and are one of the first restaurants to partner with takeaway company, Deliveroo.
Click & Collect launches and Busaba open 3 Deliveroo Editions sites to extend their reach across London.
